NATURE MADE
NATURE MADE
The simplest good you can do for your body.
2020 had people running on empty. Younger Millennials and Gen Z weren’t just skipping workouts—they were skipping basic health habits altogether. With wellness feeling overwhelming and the supplement space packed with confusing options, Nurish by Nature Made had to cut through the noise.
The challenge? Make daily nutrition feel effortless.
Instead of guilt-tripping audiences into “doing more,” we met them where they were—physically (on YouTube) and mentally (tired, stressed, and in need of easy wins). If they were going to do the bare minimum for their health, Nurish would be the simplest, smartest way to do it.
So we flipped the script on the typical fitness content.
Instead of intimidating wellness routines, we partnered with trusted creators in health, lifestyle, and fitness to create YouTube content that was realistic, accessible, and built for where audiences were at.
Here’s how it played out:
Health Without the Hassle → Creators shared five simple habits to help their followers feel better—even if they weren’t back to their peak workout routine.
Seamlessly Embedded Product Use → While sharing these brand-agnostic tips, creators organically integrated Nurish—showing themselves taking the assessment and consuming their personalized vitamins.
From Awareness to Action → Every video positioned Nurish as the easiest habit to start, driving home the idea that staying on top of health didn’t have to be overwhelming.
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Nurish by Nature Made is a convenient, monthly subscription that delivers personalized nutritional supplements straight to the doorstep of their younger millennial and Gen Z consumers.
With a firm understanding of who their audience was, Nature Made came to us to help craft a direction for long-form YouTube content that was both engaging and allowed Nurish to be a hero.
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2020 had been a difficult year, and it was common to hear that many younger audiences had let their health take a back seat, with health consciousness at an all-time low among Gen Z consumers.
Factor in a muddled marketplace and confusing vitamin names - what’s C good for again? - and we had our work cut out for us.
To meet our target demographic where they were - both mentally and on social - we looked to position Nurish as an easy way to do the bare minimum for your body.
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Set against the backdrop of the pandemic, we worked with well-known YouTube content creators in the health, lifestyle and fitness verticals to share easy-to-do monthly habits that helped them get back on track and ensure their body and mind are running at their best.
Each creator shared one long form video with 5 easy-to-do monthly habits that could help followers stay healthy, even if they don’t have the energy to work out every day like they used to. As part of their 5 tips, influencers educated followers on the importance of giving their minds and bodies the vitamins and supplements they need. While they shared this tip, they included cut-ins of themselves taking the preliminary Nurish assessment and consuming the product.
All other tips on the list were brand-less activities ensuring Nurish took centerstage.
+16.9M
Total Impressions
5.20%
Engagement Rate
over 3x the industry standard in 2020